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Core Concepts of Marketing

Sat Dec 19, 2009 9:53 pm by Admin

John J. Burnett, "Core Concepts of Marketing"

Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.




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How to Market Your Small Business

Sat Dec 19, 2009 7:49 pm by Admin

How to Market Your Small Business

Introduction to Small Business Marketing[/size]

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For the entrepreneur or small business owner, marketing is a matter of determining demand, matching a product or service with customer needs, and promoting those attributes in the marketplace to produce sales.

Recommended Book Marketing is not a one-time ev...
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Marketing Insights from A to Z, from Philip Kotler,

Sat Dec 19, 2009 7:44 pm by Admin

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Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.
Early life

Philip Kotler was born in Chicago, Illinois, USA. He received his master's degree at the University of ...


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marketing Principles in arabic

Sat Dec 19, 2009 6:17 pm by Admin

many of us want to know what is marketing here is its principles.
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